Yesterday I had the privilege of getting a tour of the new American Girl Store at the Stanford Shopping Center. Not knowing much about American Girl, I didn’t really understand the popularity of the brand until I experienced it first-hand.
The two-level store is carefully organized, and avoids being overwhelming. Each girl is presented her own section, making it easy to see and find what the store has to offer. The store also has an entire section devoted to the Bitty-Baby dolls as well. These smaller dolls are good for toddlers and pre-schoolers. It didn’t take long to realize why these dolls are so popular–they’re very well made. This is more of an investment than a toy. continued